Today, businesses are evolving constantly. They use different strategies to stay in the market and live in the competition. A proper marketing plan is also one of the elements of marketing strategies. It helps you improve your business reputation as a brand. There are various factors in a successful marketing plan, and as a business, you should address every concern of your marketing strategy. Using lean canvas as a tool, you can reach new heights of success. Let us learn what is lean canvas? (Lean canvas คือ, which is the term in Thai) and look into the details of it.
What Is A Lean Canvas?
Lean Canvas is a software tool. It helps us to design and plan our business in short. With this tool’s help, you will see the overall idea of your business in brief. After using this tool, you will get an idea to make crucial decisions for your business. The software tool is a 9-box template that step-wise gives you the entire plan for your business. Most of the start-ups use this tool to enhance their working experience. The lean canvas systematically records all the data in the device and creates a quickly available record. It helps new businesses learn about the problems in their business and marketing plans and make the changes according to them.
The 9-Box Template Of Lean Canvas
Now that we know what is the lean canvas let us learn more about its essential elements.
· Target Groups
The lean canvas first understands your business model and understands your targeted group.
· Problems Of The Target Group
Once the tool has the entire idea about your targeted group, it will understand their situation while getting the product.
· The Business USP
Understand what you have with you that will help the targeted customers choose your products.
What Is The Solution?
Once you have addressed the problems your potential or targeted customers face, ensure that your product solves their problems.
Marketing Platforms To Reach The Customers
At this stage, the lean canvas will give you different channels to get your products to the targeted customers in a limited time.
· Regular Income Model
It will help you realize with which step you are getting the overall revenue.
· Business Expense Structure
It will help you understand your business’s entire costing system in one place.
· From Where Your Business Is Growing
You will learn the things that are helping your business grow.
· Factors Those Are Better Than The Competitors
Learn about the company plus points that your competitors don’t have.
